Trendupp

Where African brands and creators run campaigns together

Trendupp is an influencer-marketing platform. Brands publish paid content campaigns; creators apply, produce and post the content on their social channels; and Trendupp handles the workflow in between — applications, content review, escrow-protected payments and payouts.

For brands

Create a campaign brief, set a budget and fund it into escrow. Review creator applications, approve content drafts, and only release payment when the post is live.

For creators

Connect your Instagram, TikTok, YouTube, X or Facebook account to verify your audience, apply to campaigns that match your niche and tier, submit content and get paid on approval.

Protected payments

Campaign budgets are held in escrow. Creators are paid automatically when their live post is approved; unused budget is refunded to the brand.